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https://www.hydrogen-code.com/wp-content/uploads/sites/136/2018/09/ff4193d0-5af9-4591-8e66-7b1c374d61c2.jpg1920250Objective The launch of “Golden Fire” Strong Lager, a new bottled beer aimed to the fans of Ceres and Tennent’s, through innovative Marketing approaches. The goal was to generate Brand Equity and let taste the new ale to customers of pubs and clubs. Strategy Focusing on the logo of the new beer, the Dragon – […]