{"id":16880,"date":"2016-07-27T18:36:44","date_gmt":"2016-07-27T16:36:44","guid":{"rendered":"https:\/\/www.hydrogen-code.com\/?p=16880"},"modified":"2025-06-05T18:47:56","modified_gmt":"2025-06-05T16:47:56","slug":"free-hashtag-in-a-free-country","status":"publish","type":"post","link":"https:\/\/www.hydrogen-code.com\/en\/2016\/07\/27\/free-hashtag-in-a-free-country\/","title":{"rendered":"Free hashtag in a free country"},"content":{"rendered":"

Rio 2016: if you\u2019re not a sponsor you\u2019re not allowed to use some hashtags. US Olympic Commetee\u2019s megalomania is verging on the ridiculous. <\/span><\/p>\n

There are some news that we instantly recognize as clickbait bullshit. Unfortunately, this one does not fall in that category. Even it looks like it has all the peculiarities we usually associate with bullshit: who could believe that USOC will threaten anyone who\u2019ll make unauthorized use not only of hashtag like #Rio2016, but also of simple terms like \u201cOlympic\u201d, \u201cOlympian\u201d, \u201cGold\u201d, \u201cSilver\u201d, \u201cBronze\u201d\u2026 including translations in other languages. <\/span><\/p>\n

At first we thought about a joke, even if the source<\/span><\/a><\/strong> is reliable, than we decided to investigate a little bit finding out that Rule 40<\/span><\/a><\/strong> is really crazy. How much? Hello of a lot, as you can find out:<\/span><\/p>\n

“Commercial entities may not post about the Trials or Games on their corporate social media accounts,” reads the letter written by USOC chief marketing officer Lisa Baird. “This restriction includes the use of USOC’s trademarks in hashtags such as #Rio2016 or #TeamUSA.<\/i>“<\/span><\/p>\n

The USOC owns the trademarks to “Olympic,” “Olympian” and “Go For The Gold,” among many other words and phrases, and does not want Brand to use them in their communications. Including words like Games, Team, Brazil, 2016 Performance, Gold, Silver, Bronze, Summer, Medal and so on. <\/span><\/p>\n

Funny isn\u2019t it? Probably you\u2019re not believing what you\u2019re reading, but everything is stated on this<\/span><\/a><\/strong> official document. We\u2019re not talking about hastags: even the simple use of those words is prohibited, as ESPN <\/span><\/a><\/strong>reports. Basically, unless you are a journalist, you can\u2019t use common words in your marketing communications. You can\u2019t even retweet official content! <\/span><\/p>\n

Rule 40 was never beloved but this time USOC has done something we could only imagine as a part of a Monty Python\u2019s gag. The fact is that it will be impossible to stop \u201cillegal\u201d tweets that will got mixed with millions of \u201clegal\u201d ones, posted by journalists or sport fans who are excluded. Who could control the flow of tweets in different languages to find out if the term \u201cgold\u201d is associated to the Rio 2016 or is referred to the precious metal?<\/span><\/p>\n

Basically, this is one perfect example of a rule so ridiculous to be impossibile to respect but capable of annoying anyone working in the marketing.<\/span><\/p>\n

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Rio 2016: if you\u2019re not a sponsor you\u2019re not allowed to use some hashtags. US Olympic Commetee\u2019s megalomania is verging on the ridiculous. There are some news that we instantly recognize as clickbait bullshit. Unfortunately, this one does not fall in that category. Even it looks like it has all the peculiarities we usually associate […]<\/p>\n","protected":false},"author":3641,"featured_media":15636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-16880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en"],"acf":[],"yoast_head":"\nFree hashtag in a free country - Hydrogen Code<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hydrogen-code.com\/2016\/07\/27\/libero-hashtag-in-libero-stato\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free hashtag in a free country - Hydrogen Code\" \/>\n<meta property=\"og:description\" content=\"Rio 2016: if you\u2019re not a sponsor you\u2019re not allowed to use some hashtags. 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