{"id":21424,"date":"2018-09-10T11:13:12","date_gmt":"2018-09-10T09:13:12","guid":{"rendered":"http:\/\/www.hydrogen-code.com\/?post_type=speciali_hc&p=1775"},"modified":"2025-06-11T17:02:58","modified_gmt":"2025-06-11T15:02:58","slug":"streetnrule","status":"publish","type":"progetti","link":"https:\/\/www.hydrogen-code.com\/en\/progetti\/streetnrule\/","title":{"rendered":"STREET’n’RULE"},"content":{"rendered":"


\nHydrogen presents Street’n’Rule.<\/strong><\/p>\n

On the occasion of Milan Fashion Week, Hydrogen wanted to explore the world of fashion to see which are the most common trends in Italy. To do this a competition was born together with Friendz and Incredibile Visu.<\/p>\n

We created 26 characters inspired by the most popular fashion trends, and asked users to choose one and take a picture as close to the chosen character. Friendz, through its App, has viralized the contest among its members. This is how it spread to the #StreetNRule Network associated with #Hipster, #Geek, #Lolita …<\/p>\n

In just five days, the Campaign reached more than 1 million users on Facebook, with over 19,000 Reactions and over 2,000 contributions.<\/strong><\/p>\n

The five participants with more “Reactions” on their photos participated in a day of 3D shooting promoted by Incredible Visu in which they were scanned and then realize their Action Figure in 3D printing.\u00a0<\/strong><\/p>\n

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Fashion Characters<\/h3>\n

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Concorso Street’n’rule<\/h3>\n