{"id":3345,"date":"2018-12-17T13:20:17","date_gmt":"2018-12-17T12:20:17","guid":{"rendered":"http:\/\/www.hydrogen-code.com\/?post_type=portfolio&#038;p=3345"},"modified":"2025-06-11T13:17:27","modified_gmt":"2025-06-11T11:17:27","slug":"sanson-frulight","status":"publish","type":"progetti","link":"https:\/\/www.hydrogen-code.com\/en\/progetti\/sanson-frulight\/","title":{"rendered":"SANSON FRULIGHT"},"content":{"rendered":"<h2>Objective<\/h2>\n<p>Increase Brand Awareness, communicating in a new, original, memorable way the five tastes and the lightness of the product.<\/p>\n<h2>Strategy<\/h2>\n<p>We have represented the qualities of the product in an essential way: using \u201cColor Dance\u201d (a mix of dance of the 70\u2019s and the spirit of yoga), but also making the spectators live a synesthetic experience in a \u201cColor Room\u201d, expressly staged in a Temporary Store opened in Milan during the 2009 edition of the Salone del Mobile. This mix has involved the most trend setter section of the public in the brand experience, amplified on-line through the site colordance.it, featuring the downloadable mp3 of the music, a tutorial aimed to learn the dance\u2019s steps and real time videos of the Temporary Store.<\/p>\n<p><strong>The campaign was featured on a wide and diversified media mix, including press (Glamour, Vanity Fair, GQ), alternative circuits such as Zero, Promocard and the Web. We achieved a 200% increase in sales of the product.<\/strong><\/p>\n<hr \/>\n<h3>Graphic design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2085\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s1.jpg\" alt=\"\" width=\"960\" height=\"500\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2081\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s3.jpg\" alt=\"\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s3.jpg 700w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s3-300x214.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2079\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s4.jpg\" alt=\"\" width=\"940\" height=\"500\" \/><\/p>\n<hr \/>\n<h3>Promocard<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2087\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s6.jpg\" alt=\"\" width=\"480\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s6.jpg 480w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s6-288x300.jpg 288w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2089\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s7.jpg\" alt=\"\" width=\"480\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s7.jpg 480w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s7-288x300.jpg 288w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2091\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s8.jpg\" alt=\"\" width=\"480\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s8.jpg 480w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s8-288x300.jpg 288w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2093\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s9.jpg\" alt=\"\" width=\"480\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s9.jpg 480w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s9-288x300.jpg 288w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2064 size-full\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s10.jpg\" alt=\"\" width=\"480\" height=\"500\" \/><\/p>\n<hr \/>\n<h3>Temporary store<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2065\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s11.jpg\" alt=\"\" width=\"960\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s11.jpg 960w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s11-300x156.jpg 300w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s11-768x400.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2067\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s12.jpg\" alt=\"\" width=\"960\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s12.jpg 960w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s12-300x156.jpg 300w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s12-768x400.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2069\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s13.jpg\" alt=\"\" width=\"960\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s13.jpg 960w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s13-300x156.jpg 300w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s13-768x400.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2071\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s14.jpg\" alt=\"\" width=\"960\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s14.jpg 960w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s14-300x156.jpg 300w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s14-768x400.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2073\" src=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/2018\/09\/s15.jpg\" alt=\"\" width=\"960\" height=\"500\" srcset=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s15.jpg 960w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s15-300x156.jpg 300w, https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/s15-768x400.jpg 768w\" sizes=\"auto, (max-width: 960px) 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Strategy We have represented the qualities of the product in an essential way: using \u201cColor Dance\u201d (a mix of dance of the 70\u2019s and the spirit of yoga), but also making the spectators live a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hydrogen-code.com\/en\/progetti\/sanson-frulight\/\" \/>\n<meta property=\"og:site_name\" content=\"Hydrogen Code\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T11:17:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hydrogen-code.com\/wp-content\/uploads\/sites\/136\/2018\/09\/b6840ad7-4291-45ea-a837-fbcaf489cf0c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/\",\"url\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/\",\"name\":\"SANSON FRULIGHT - Hydrogen Code\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hydrogen-code.com\\\/wp-content\\\/uploads\\\/sites\\\/136\\\/2018\\\/09\\\/b6840ad7-4291-45ea-a837-fbcaf489cf0c.jpg\",\"datePublished\":\"2018-12-17T12:20:17+00:00\",\"dateModified\":\"2025-06-11T11:17:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hydrogen-code.com\\\/wp-content\\\/uploads\\\/sites\\\/136\\\/2018\\\/09\\\/b6840ad7-4291-45ea-a837-fbcaf489cf0c.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hydrogen-code.com\\\/wp-content\\\/uploads\\\/sites\\\/136\\\/2018\\\/09\\\/b6840ad7-4291-45ea-a837-fbcaf489cf0c.jpg\",\"width\":1920,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/sanson-frulight\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Progetti\",\"item\":\"https:\\\/\\\/www.hydrogen-code.com\\\/en\\\/progetti\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SANSON FRULIGHT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hydrogen-code.com\\\/#website\",\"url\":\"https:\\\/\\\/www.hydrogen-code.com\\\/\",\"name\":\"Hydrogen Code\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hydrogen-code.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SANSON FRULIGHT - Hydrogen Code","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hydrogen-code.com\/en\/progetti\/sanson-frulight\/","og_locale":"en_US","og_type":"article","og_title":"SANSON FRULIGHT - Hydrogen Code","og_description":"Objective Increase Brand Awareness, communicating in a new, original, memorable way the five tastes and the lightness of the product. 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