{"id":3555,"date":"2018-12-16T17:49:11","date_gmt":"2018-12-16T16:49:11","guid":{"rendered":"http:\/\/www.hydrogen-code.com\/?post_type=portfolio&p=3555"},"modified":"2025-06-11T13:22:02","modified_gmt":"2025-06-11T11:22:02","slug":"boppy","status":"publish","type":"progetti","link":"https:\/\/www.hydrogen-code.com\/en\/progetti\/boppy\/","title":{"rendered":"Boppy"},"content":{"rendered":"

Objective<\/h2>\n

Launch Boppy with a campaign by word of mouth all across Europe. Boppy is a pillow for breast-feeding, a simple but ingenious idea proposed by a young american mother.<\/p>\n

Strategy<\/h2>\n

“Mom’s revenge” was the first Viral Advergame aimed to moms 2.0. Through the game a mother can easily learn how to move deftly through the huge number of advices that friends are ready to lavish after the birth, discovering useful information about breast-feeding and the growth of the baby. As if that were not enough, in Mom’s Revenge you\u2019ll have to take in account the invasive mother-in-law and, of course, your inattentive husband.<\/p>\n

Boppy\u2019s campaign was spread through Blogs and Social Networks in 7 countries and in 6 languages, thanks to the Influencer\u2019s reviews of the game. The Advergame quickly went viral, involving more than 2 million internet users.<\/strong><\/p>\n

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Advergame<\/h3>\n

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