STREET'n'RULE - Hydrogen Code


Hydrogen presents Street’n’Rule.

On the occasion of Milan Fashion Week, Hydrogen wanted to explore the world of fashion to see which are the most common trends in Italy. To do this a competition was born together with Friendz and Incredibile Visu.

We created 26 characters inspired by the most popular fashion trends, and asked users to choose one and take a picture as close to the chosen character. Friendz, through its App, has viralized the contest among its members. This is how it spread to the #StreetNRule Network associated with #Hipster, #Geek, #Lolita …

In just five days, the Campaign reached more than 1 million users on Facebook, with over 19,000 Reactions and over 2,000 contributions.

The five participants with more “Reactions” on their photos participated in a day of 3D shooting promoted by Incredible Visu in which they were scanned and then realize their Action Figure in 3D printing. 


Graphic Design
Character Design

Fashion Characters

Concorso Street’n’rule

Photo Shooting

Action figure