To create the digital identity of Australian Travel, a tour operator specialized on Oceania.
For the Australia Travel’s Digital Identity project we choose to field a complete redesign of the platform, which include both a technical advance (by using the most innovative technologies) and a strong graphic and emotional component, as we usually do with our clients.
From the graphical point of view, our mission was to connect the awesomeness of the Australian dreamlands with a fresh design which is both actual and expressive, underlining the roots and the strength of a Tour Operator which has become the reference point for travelling to the oceanic continent.
On the technical side, the objective was to find a way to interface Australian Travel’s systems with the technology of other travel agencies in order to optimize the workflow. We also redacted an editorial plan per the social media and we worked the SEO in order to improve the positioning on SERP.
Social Media Management
There are some moments of your life that people want to remember, and this applies to companies too. To celebrate its 20 years, Australian Travel has decided to launch its new website with a party. Hydrogen has created all the supporting materials for the event.
Communication has multiple facets that multiply every day, making increasingly necessary a professional, methodic and creative intervention to manage the different channels.
Australian Travel choose to manage the social communication internally and we helped them to be independent on this side. We initially worked side by side, training their employees on how to use Facebook for their business and redacting the media plan.